If your website enquiries have tanked, a skilful SEO copywriter can reverse that
The written content of your website is far more important than it’s appearance
Hi, I’m Ellen Place an SEO copywriter and website designer and I want you to know that it doesn’t matter how good your website looks, if it doesn’t match the needs of your prospective customers it’s unlikely to result in a sale.
When your customers search for answers online and your website content isn’t solving their problems they’ll go to a competitor’s site that does. That’s why it’s crucial you invest in an experienced SEO copywriter to identify and fulfil the informational needs of your customers.
I specialise in website SEO content services that engage your customers and improve your websites’ ranking position in Google’s search engine results pages (SERPS). I can review your existing website content and provide recommendations for improvement. Or, I can write brand-new SEO copywriting for your website that will attract more of your ideal customers and convince them to make a purchase.
What is SEO content?
SEO content refers to everything you can do on a website page to improve its rankings. This includes correctly structuring the website content and optimising every URL, word, image and video on your website pages and posts. You can view my signature content copywriting services below. If you don’t find what your looking for feel free to request a quote
Why is SEO content important?
Customers search online for answers and your content should solve their problems if you want to rank highly in the results pages. Being aware of the phrases they use and incorporating them into your content will help Google to locate and rank your website pages. Failure to do this could result in your site being invisible
What are the key factors of website SEO content?
- Information hierarchy
- SEO friendly URLs
- Keyword research and planning
- Word volume, page flow & user experience
- Optimising images & use of descriptive alt text
- Title tags & meta descriptions
Keyword research and content planning services
The search terms your customers insert into Google are referred to as keywords and keyword phrases. Your website must include these keywords if you want to be visible to them. The good news is, that there’s an abundance of keyword research data available to businesses today, so there’s no need to guess such vital information.
Interpreting keyword data requires a high degree of skill and experience
As a professional New Zealand copywriter I subscribe to the world’s most powerful keyword database providers so that I can provide your business with the most up-to-date keyword data available for each of the markets you operate in. I undertake advanced keyword research and analysis and provide you with a detailed keyword planner indicating where to use the recommended keywords throughout your website and digital content.
For businesses in a highly competitive market sector, I recommend my monthly SEO keyword position tracking service, designed to keep your business out in front of your competition.
You’ll find my signature keyword and website SEO content services below:
Quick SEO content review
Get a fresh opinion. Your content compared against my checklist of key website must-haves- Quick review of your website on-page and off-page content
- Key issues identified
- List of recommendations provided
- PLUS: 30-minute consult call. Ask me any questions about the issues
Advanced keyword research
In depth keyword research & analysis- Client initial briefing (30 mins)
- Comprehensive keyword research
- KEYWORD SHOPPING LIST: Xcel spreadsheet of most relevant keywords identified with monthly search volumes and difficulty ratings
- Detailed analysis of the relevant keywords and a full list of recommendations provided for your approval
- KEYWORD PLANNER: Xcel spreadsheet of recommended keywords
- One focus keyword recommended for each website page
- Two or three secondary keywords recommended for each website page
- PLUS: 30-minute consult call. Ask me any questions about the research and keyword recommendations
Successful businesses don’t leave their keywords to guesswork. They research and monitor them, using up-to-date, evidence-based data to guarantee their relevance.
My signature website content copywriting services
As an experienced SEO copywriter, I know how to correctly structure your search engine-optimised content, providing a clear hierarchy of information and signposts for search engines to crawl and index. Using your keywords, I’ll write compelling copy to connect with your ideal customers, convey your brand message and convert them into paying clients.
I’ll provide a clean, well-constructed copy document which your web designer or developer will love, complete with the metadata all done for you.
You’ll find my signature content copywriting services below.
If you don’t see what you’re looking for feel free to ask for a quote.
Website Copywriting
SEO copywriting for all of your website pages- Client briefing
- Industry, competitor & audience research
- SEO friendly copywriting
- H1,H2,H3 suggestions
- Title tags and meta descriptions provided
- Consult call to present copy
- Up to 2 rounds of revisions
Blog content strategy
Build a 6 or 12 month blog content strategy around several more of your keywords- I create an Xcel spreadsheet with a full 12 month calendar of planned editorial content to add to your website content
- Recommended frequency
- Varied formats and post styles
- Inspirational blog ideas and suggested topics
- Client call to present recommendations
Blog or Customer Guide Copywriting
Authoritative subject articles or guides positioning you as the expert- I take your blog idea or topic and write a unique article or customer guide expressing your views, knowledge and opinions on the subject matter, in the appropriate tone of voice.
- From 400-5,000 words
- Thoroughly researched and fact-checked content
- Suitable images supplied if required
- Social media posts to accompany and promote the article can be supplied
- Client call to present recommendations
- Up to 2 sets of client amends
The benefits of SEO copywriting for your website
Lower the bounce rate
Increase visitor time on site
Inspire trust in your brand
Increase your website traffic
Remove barriers to purchase
Improve your domain authority
Improve your website ranking
Drive sales conversion
Ask about our affordable website design and SEO packages for small, ESTABLISHED tauranga businesses CALL 021 143 4137
“If you are looking for a highly skilled copywriter, look no further! I had the pleasure of working with Ellen on a recent project and was thoroughly impressed with her work. She not only delivered quality content on time but also went above and beyond to ensure that the copy was tailored to our specific needs. Throughout the project, her communication was excellent, and she was always open to feedback and revisions. I highly recommend Ellen for anyone in need of captivating and effective content that resonates with their target audience.”
“Ellen regularly provides copywriting services for my SEO & Content Consultancy. Ellen is a very talented writer and a very safe pair of hands (two attributes I value greatly).
Ellen is more than capable of managing the entire process from start to finish: researching the topic (including interviewing the client), preparing the copy, managing feedback and revisions and checking content once published.
I would have no hesitation in recommending Ellen to anybody who is in need of an experienced copywriter”
“Highly recommend Ellen’s work. Ellen can write about any subject and make it interesting, which is no easy task. If you need copy that converts Ellen is your lady. It’s a real comfort to have Ellen there to write newsletters, product descriptions and website copy. She is very helpful and knowledgeable about all things marketing, branding, planning and reaching your ideal clients/customers.”